Marketing site · strategy, design & engineering
This website: an art-directed, motion-rich studio site that still scores in the 90s on mobile Lighthouse and runs as plain files on shared hosting.
01 / 15 01 — The challenge
The old studio site looked good and sold nothing. A visitor couldn't tell within seconds who BLNKD was for, what it cost or what to do next — so the studio was competing on price with anyone who could be understood faster. It also ran on a WordPress install that had been compromised.
02 / 15 02 — The objective
Make the studio's positioning land in five seconds, publish the prices so the wrong enquiries filter themselves out, and prove the two things BLNKD sells — design and engineering — on the site itself.
03 / 15 03 — The approach
04 / 15 04 — The solution · 01
The hero states what the buyer gets, who it's for, what it starts at and what to do next — all before a scroll.
05 / 15 04 — The solution · 02
Projects are shown as a scroll-driven sequence rather than a grid, so each one gets a moment instead of a thumbnail.
06 / 15 04 — The solution · 03
The project form is one sentence you complete, with choices as taps — name and email are the only typing required.
07 / 15 05 — Key decision 01
The headline sells the result, not the service. It's the difference between being compared on price and being understood.
08 / 15 05 — Key decision 02
Every page is pre-rendered HTML and the form is a small handler, so the site runs on any shared plan with nothing to patch — the security problem that caused the rebuild can't recur.
09 / 15 05 — Key decision 03
Movement carries attention between ideas and makes the site feel alive; it runs only after the page is idle, is skipped on weak devices, and disappears entirely for anyone who prefers reduced motion.
10 / 15 05 — Key decision 04
Case studies without real content stay out of search until they're written, and structured data describes only what's actually on the page.
11 / 15 06 — The outcome
The studio now has a site that states its positioning and prices immediately, demonstrates its engineering standard through its own performance, and runs as static files with no software to maintain.
12 / 15 07 — Proof
13 / 15 08 — Capabilities
Built with Next.js (static export) · TypeScript · GSAP + ScrollTrigger · Lenis · WebGL / GLSL · Schema.org JSON-LD · PHP (form)
In one line
A studio site that looked good and explained nothing is now the clearest thing BLNKD sells with — and the fastest proof that the engineering claims are real.
(Next step)
Kendrick Samonte — Founder, BLNKD Studio
