Capability · Advanced Interactions
Motion that explains, not motion that decorates.
Scroll-scrubbed product reveals, interactive diagrams, WebGL backgrounds and page transitions — built for websites where showing beats telling. Every effect has a job, a performance budget and a reduced-motion fallback.
Who it's for
- Products that are hard to explain in a screenshot
- Launches and campaigns that need to be remembered
- Agencies whose designers keep mocking up motion no one can build
Most motion is decoration. Good motion is explanation.
A product that assembles as you scroll teaches the visitor how it works. A diagram that responds to the cursor makes a system tangible. That's the work we do — and we'll tell you when a static image would do the job better.
We build with GSAP and ScrollTrigger, canvas and raw WebGL, with lazy loading, frame budgets and fallbacks, so the page still loads fast on a mid-range phone.
Live example
Scroll to assemble a page.
A scroll-scrubbed frame sequence — the technique behind cinematic product reveals. It loads only when it's about to be seen, and shows a still image if you prefer reduced motion.
- 01 Structure
- 02 Layout
- 03 Type & content
- 04 Colour & detail
- 05 Ready to ship
What's included
- 01
Scroll storytelling
Pinned, scrubbed sequences that reveal a product or process step by step.
- 02
Frame-sequence & video scrub
Cinematic product reveals driven by scroll, loaded only when needed.
- 03
WebGL & shaders
Interactive backgrounds, distortion and 3D where it adds meaning.
- 04
Page transitions
Continuity between pages that makes the site feel like one piece.
- 05
Micro-interactions
Hover, focus and state changes that make interfaces feel responsive.
- 06
Performance & accessibility
Frame budgets, lazy loading, reduced-motion fallbacks and keyboard support.
Built with
- GSAP
- ScrollTrigger
- Lenis
- Canvas
- WebGL / GLSL
- Three.js (when justified)
from $1,500
As an add-on to any build, or scoped as a standalone piece. Quoted from a short brief and reference.
Start a projectQuestions, answered
Will heavy animation slow the site down?
Not if it's built properly. Sequences and WebGL load only when they're about to be seen, respect device capability, and fall back to a static image when needed.
What about visitors who prefer less motion?
Every piece respects the system “reduce motion” setting and still communicates without animation.
Can you add motion to an existing site?
Usually, yes — on Webflow, WordPress or custom stacks. We'll review the site first.
Do you create the video or 3D assets?
We can produce frame sequences and simple 3D in-house, and direct generated or rendered assets. Complex 3D modelling is scoped separately.
